Web Merchant Resource Center

My last Tech Beat article, “What the Heck is Social Media Marketing,” was an introduction to how businesses can better expose their product and service offerings for free using “Web 2.0” technologies (interactive, social aspects of the Web emerging over the past several years). One premise for that article was that if you have a business in this first decade of the 21st century, you really should have a website for your business. In this article, I’d like to show you how easy it is to add the power of social media sharing to your website.
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Looking for a way to better expose your product offerings and services in this challenging economy? Use the power of social media marketing – for free!

If you have a business, then you should already know by now that you should at least have a small website for you business. Face it - some demographics don’t even know what a “phone book” is anymore, and others find it easier to Google your business than to thumb though a printed book. If all you have is a website for your business, however, you have not yet fully entered the 21st century. To do that, you need to understand how your business website is or could be networked with folks using the Internet.

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