Web Merchant Resource Center

My last Tech Beat article, “What the Heck is Social Media Marketing,” was an introduction to how businesses can better expose their product and service offerings for free using “Web 2.0” technologies (interactive, social aspects of the Web emerging over the past several years). One premise for that article was that if you have a business in this first decade of the 21st century, you really should have a website for your business. In this article, I’d like to show you how easy it is to add the power of social media sharing to your website.
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 Since 2005, Kiva.org has helped Internet users give microloans, or small loans of $25 or more, to business owners in nearly 50 impoverished countries. Now it’s offering similar loans to struggling U.S. entrepreneurs.

For those of you just getting started with Social Medial Marketing, Jeremy Hunt has some excellent advise for you.

“Social media is, at heart, social. It’s meant to connect people. We form and build relationships (whether in person or online) because it brings joy and meaning to our lives, so don’t let the business of doing business via social networking sites rob you of that. Take the time to invest in the lives of others, and the riches that you reap will be far greater than can be measured in balance sheets and ROI calculations.”

Read his article here:
http://www.famefoundry.com/646/the-no-duhs-of-social-media/

NPR’s Scott Simon interviews Gary Vaynerchuk on branding and Social Media Marketing

This is a must listen, even if it does only scrape the tip of the iceburge on using Social Media Marketing to build and promote your brand and then monitize that.