Web Merchant Resource Center

This article assumes that you have decided to start blogging for business and that you have decided to host your blog rather than use a hosted blog service
( see earlier articles if these two topics are new to you:
Increase Exposure for Your Business: Start a Blog
How to set up your blog for your business )

Once you have decided that blogging for business is an appropriate approach for your business, and you have decided that hosting your own blog is what you want . . . the next consideration to take into account is what URI to use for your blog.

That is, will your blog be hosted via a subdirectory on a hosting account and domain name you currently have hosted; or will it be hosted on a subdomain related to the domain you currently have hosted; or will it be hosted on a completely different domain name . . . . and maybe even on a completely different server and/or host provider?

Your eyes might already be rolling . . . . Admittedly, this is rather technical information to make your decision upon.

So let’s start with the differences between these variations in general first, and then apply this understanding to what to do with your blog.

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Ok, so you have decided that starting a blog would be an avenue for you to increase exposure to your business online and that you have the commitment it would take to start and maintain a blog . . . .

So, “how do I get started”, you ask.

Excellent question, and there are some important considerations to take into account before you do.

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Search Engine Optimization and Internet Marketing have come a long way since the days of meta tags and banner ads. One of the newer and rapidly growing strategies for marketing your business online is blogging.

There is a lot of buzz about blogs these days – they are rapidly reshaping social and news networking, but awareness of how blogging can increase exposure for your business online – and thereby increase profits – is really emerging relatively recently. Most online businesses have not yet started to blog. I mean, heck . . . . we only just started poking our nose into the “blogosphere” in early 2008.

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