13 Ways to Use Your Blog to Improve Your Sales Process
Pete Caputa of HubSpot discusses 13 ways to use your blog to improve sales for your business:
- Subscribers Sell Themselves.
- Answering Questions with Blog Posts.
- Invite Prospects to Write Guest Blog Posts.
- Highlight Your Client’s Success. They’ll Send It To Their Mom (and Everyone Else).
- Ask Your Prospects for Feedback in the Comments.
- Link to Your Prospect’s Blog. Send Them Some Readers.
- Build a Community of Clients, Prospects and Partners On Your Blog.
- Track What Prospects Read, What Comments They Leave, How Often They Visit.
- Be a Resource. Link to Other Relevant Articles.
- Promote Your Blog Via Email.
- Promote Your Blog Via Social Media and Social Networking Sites.
- Blogging Supports Search Engine Optimization.
- Blogging Creates a Discussion and You’re the Host
Read the full article here:
http://blog.hubspot.com/blog/tabid/6307/bid/4061/13-Ways-to-Use-Your-Blog-to-Improve-Your-Sales-Process/?source=email0908